This Friday kicks off the 9th IMATS NY. The show, set in the city that never sleeps, is non-stop inspiration. It is three days packed with demos, debuts, and tips on today’s trends. Each day the f … read more

A beauty industry show of global proportions. That is Cosmoprof Worldwide Bologna. And for the first time Mehron was a part of it. Last week the Mehron team headed to Italy for the largest beaut … read more

Not every bride wants a soft, neutral look. So, makeup artists need to be prepared to go bold! And who better to give tips on how to do so than Yvonne MacInnis. A beauty expert in the cosmetics ind … read more

Ryan Kelly never ceases to amaze us. Using the human body as a canvas is beauty in and of itself. BUT, to create minuscule masterpieces on your lips … that is a WHOLE different level of skill that w … read more

If you are an MUA or makeup lover in the Los Angeles area, IMATS is THE place to be this coming weekend. Networking, discounts, seeing and feeling amazing products, and watching live demos from soci … read more

Creating a signature style . . . Caity Bowers has nailed it. Just one glance at this young artist's Instagram page and you can see she has conceived a look that is all her own. From the bold stat … read more