We just wrapped up Cosmoprof North America 2018. The annual B2B event, which is held at the Mandalay Bay Convention Center in Las Vegas, brings together all sectors of the beauty industry. Cosmpo … read more

Genderless beauty has hit mainstream. While this may seem like a trend to some, it is NO trend to Mehron. Rather, it has been the norm; it is intrinsic to what we do as a brand. We have embraced, supp … read more

We are taking neutral to the next level with our brand new Shimmer E.Y.E Powder. Mehron's neutral-toned, matte E.Y.E Powders have long been a popular makeup kit staple. Now there are eight sister … read more

It was another incredible IMATS this past weekend. We LOVED catching up with old friends, soaking in the creativity that filled the air, and sharing new products we have poured our souls into developi … read more

We kicked off our Spring Face of Mehron Instagram contest to find an artist who could combine the two makeup worlds of Beauty and Performance into one stunning spring themed makeup look. All of you Me … read more

The music festivals are as much about the makeup and fashion as they are the live entertainment. With the hottest festival kicking off next weekend, it's time to plan how you will stand out from the c … read more