The gilded looks captured by portrait, fashion, and fine art photographer Janelle Ruth Pietrzak for her recent Solid Gold photo shoot are breathtaking. Every detail, which was carefully curated … read more

Guardians of the Galaxy 2 has soared past its competition since its premier. It has earned more than $428 million internationally, and continues to top the box office. An obvious fan favorite, w … read more

One of the latest makeup trends to hit Instagram is polka dot eye makeup. As Allure pointed out, this trend is one that both makeup minimalists and extremists can embrace. You can try a single spo … read more

In celebration of Mother's Day, we wanted to share an amazing story about an inspirational mother-daughter duo who make the world a little brighter. Dehsarae and Kayah, otherwise known as Dehson … read more

Industry pros packed the Metropolitan Pavilion this week for The Makeup Show NYC. In case you missed it, here's a Mehron behind the scenes look at the trends, tips, and techniques from the show. … read more

Move over 50 Shades of Grey, we're heating things up with 24 shades of color perfection. Our iNtense Pro rainbow of eye popping color makes it easy to recreate today's hottest color … read more