Good lighting is everything when applying makeup. So we are super excited to introduce our RIKI™ Vanity Mirror made by Glamcor. The RIKI is the only lightweight, Bluetooth capable, rechargeable, … read more

Lavender eye shadow is THE trend right now. Both Selena Gomez and Demi Lovato recently wore the hue to the InStyle Awards. And pretty purple eyes are popping up on Instagram. We love how this color is … read more

Mehron's new L.I.P Liner Pencils give you the effect of a matte lipstick, plus the design flexibility of an artist's pencil. These ultra-smooth, long-lasting liners define, frame, fill and prev … read more

The celebration of Mehron's 90th Anniversary continues with a very special product launch. In homage to the House of Mehron, which was established in 1927, we developed 1927 Liquid Vinyl Makeup.& … read more

This year's #31DaysofMehronHalloween Instagram contest inspired some of the most incredible creativity we have seen to date! We were blown away by the thousands upon thousands of submissions. &nb … read more

Hey LA MUAs, this weekend is your chance to be some of the first to see FIVE new Mehron products. We will be launching them at The Makeup Show in Los Angeles. In celebration of our 90th anniversary, w … read more